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SOURCE Technology For Marketing & Advertising (TFM&A)
LONDON, February 19, 2013 /PRNewswire/ --
Kevin Jackson, Vice President of Sales & Marketing at George P Johnson, world leading premier event marketing and experience marketing agency; and Rebecca Ewing, Planning Director for Cisco Live, are confirmed to take to the stage in the industry renowned Keynote programme at Technology For Marketing & Advertising (TFM&A) taking place over 26th–27th February 2013 at Earls Court Two in London.
Their session is timely given the recently announced success of Cisco Live 2013, an annual showcase of Cisco products and services, as organised by George P Johnson, and forms the basis of their Keynote presentation on Wednesday 27th February.
Cisco Live, an annual event which recently took place in London, revealed a boom in social media interaction with the organisers revealing an overall event score of 4.5 out of 5, Cisco Live's highest rating to date. In addition, almost 9,000 social media posts were processed through the Cisco Social Miner tool, reaching 3.5m Twitter accounts and providing 37.5 million impressions on the Twitter streams.
This highly anticipated session from Jackson and Ewing at TFM&A, 'Live and Social, a marriage made in...understanding', will provide first-hand insight into the strategy and drivers that contributed to this success and fittingly addresses two of the fastest growing market disciplines, 'Live' and 'Social', which when powerfully paired, can provide further fuel for success.
"If we look at the dynamic brands of the 21st century, they are the ones that have managed to socialise their marketing - the catalyst for social interactions is a live experience." Kevin Jackson, Vice President of Sales & Marketing, George P Johnson
Also featuring on the industry-renowned Keynote Programme at TFM&A 2013 are senior level speakers and thought leaders from top brands including Google, Microsoft, BT, SAP, Amscreen and Garmin. View the full two-day keynote programme taking place on 26-27th February at Earl's Court 2 in London at http://www.t-f-m.co.uk/keynotes
TFM&A http://www.t-f-m.co.uk takes place alongside Online Advertising & Affiliate Expo (OA&A), International Direct Marketing Expo (IDMX) and Publishing & Media Expo, coming together to provide a one-stop-shop for marketing and advertising professionals as part of their ongoing strategy process. These events are free to attend for pre-registered visitors.
To register for a press pass for the event sign up here http://www.t-f-m.co.uk/page.cfm/Action=Form/FormID=2/t=m.
Our PR team will be happy to provide further information during the show and can be found in the press office on site.
About UBM Live (organiser of TFM&A)
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
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