NEW YORK – Football fans going to the games this fall can get a program, a foam finger, and a cancer screening.
A coalition of melanoma groups and pharmaceutical company Bristol-Myers Squibb will hold free public screenings at several NFL stadiums this year.
Former NFL coach Bill Cowher, the spokesman for the campaign, "Melanoma Exposed," says he wants to teach men about melanoma, a disease whose ravages he knows all too well.
The Super Bowl-winning coach's wife died of the form of skin cancer in 2010.
"Men are naive to their bodies," Cowher says. "They don't pay attention to their skin like women do."
"Melanoma Exposed." seeks to educate all Americans - but particularly men.
Cowher coached the Pittsburgh Steelers from 1992-2006, winning a Super Bowl after the 2005 season. He is now a TV analyst.